The Prolegend Movement: Starting a Revolution one Lyric at a Time

interview by Alana Tutwiler

 
“We struggle for the dollar just to gain a sense of power, but the power’s in the knowledge so you gots to be a scholar.” –“Off Top” from Revolution Revalationz, The Prolegend Movement

 


    The success of artists like T.I., Outkast, and Goodie Mob has proven that the Dirty South can hold its own in the hip-hop nation.  Rap is no longer strictly in the domain of the East or West Coast, but has had to open its arms and embrace the South and its gritty, crunk sound.
    The Prolegend Movement, a foursome straight from the streets of Jacksonville, FL, is looking to be the next big break-out group from the region and to put our city-not necessarily known for its music, on the map. Lankdizzim, J.Co, Laf Legend, and Mass Pro have joined forces to create a unique blend of hip-hop, funk, and soul that has set the underground scene on fire.
    Founding members Mass Pro and Laf Legend started out producing beats and music together. After seeing Outkast perform at a concert, they were inspired to begin rapping also.  When I asked how they came up with their names, Mass Pro replied that his name stands for “Weapons of Mass Production…musically, I was like a Sadaam Hussein. I got all the weapons.”
    Laf Legend’s goal was to pay homage to past artists. “I wanted to put a legend in every rhyme,” he explained. Mass Pro’s brother suggested combining their names to form The Prolegend Movement. 
    The duo soon became a trio when Laf Legend’s younger brother, Langston joined them. He became Lankdizzim during an impromptu moment in a studio session. He brought along his childhood friend Jacorie-who would become J.Co, to round out the group.
    2003 saw the release of their first studio effort, Revolution Revalationz. The mixtape was inspired by the music of Bob Marley, who spoke of revolutions and revelations. Revolution Revalationz is a hard-hitting, no holds barred commentary on the world as seen by Prolegend. They took inspiration from issues as varied as 9/11, the  Enron scandal, and the upcoming Superbowl in Jacksonville, which led to what some viewed as police harassment in the neighborhoods surrounding the stadium in an effort to clean up the streets. The raw lyrics also took shots at then President Bush and the Iraq invasion.


    According to Laf Legend, the group “felt like struggles in the street, being a black man, it’s like you in a battle.  We felt like we were soldiers reporting on the front line.”
    Revolution Revalationz wasn’t all grim, however. “Revelationz was like we saw the hope for the future,” said Mass Pro.
    “The struggle to make your dreams come true is like being in a battle, like being a revolution,” Laf Legend added.
    The group plans to re-release the album with updated material reflecting current events, a move that I think would be widely welcomed by old and new fans alike. Revolution Revalationz is an underground sleeper hit with conscious lyrics that are a breath of refreshing air after inhaling the stale bars of some artists today. 
    The Prolegend Movement’s most recent release was their mixtape Black Diamonds, which dropped online on Christmas Day 2009.  With Black Diamonds, the group had come into their own, finding a comfortable groove that all of the members could work with. Landizzim noted that “we’re a lot more polished now. (On Revolution) we were more concerned about getting our point across.”
    “Black diamonds are rare…they’re stronger than regular diamonds,” added Mass Pro.
    With Black Diamonds, the group continued with their gritty lyrics, but ventured out into new territory as well, bringing in a reggae artist, Mosiah, on one track, “Oh Yes” and including something for the ladies with songs such as “One Too Many (Take Me Home)”, and “Ladies’ Choice”.  Black Diamonds has become a hit online and in the club scene and the group was named as a Black Planet Featured Artist for 2009.
    Prolegend has remained a united team throughout their successes as well as their struggles. J.Co explained that when he first joined up with them, he was headstrong and “I didn’t understand what they were trying to build.” He went on to add that he has found his niche in the group and is determined for them to stick together. “I know it’s a lot of dedication, blood, sweat, and tears that went into this project.  I don’t want to see this fail, I want to see all of us succeed.”
    “I want us to be a unit, a team, not a bunch of individuals,” he stated.
    The group has dealt with their share of obstacles in their journey towards success. The hip-hop genre is a challenging one to break into, especially in Jacksonville, which has not really seen a major artist emerge since 69 Boys in the early 90’s.  They are well aware of this fact, according to Lankdizzim, who noted that they must overcome “people’s preconceived notions about what they expect to be coming out of the region we’re in….we pretty much know what we’re up against, and we’re optimistic about getting into the game.”
    For him, and also for the other members, it’s about “unity, us staying together, keeping ourselves together, running ourselves like a business…it’s almost more about being a business man than being an artist sometimes. Thus far, we’re doing very good for where we’re at.”

 
Find The Prolegend Movement online on Facebook Myspace Twitter BlackPlanet Youtube.
Purchase/download their CD’s on Datpiff: Cdbaby Itunes.

MAS APPEAL, MAL AND WILLIE EVANS JR. RETURN WITH SEASON 2 OF THE LYRICIST HOUR

The Lyricist Hour’s Season 2 is set to premiere, May 3rd, 2010 at 7 pm EST on www.thenerdysouth.com

Jacksonville, FL – April 12, 2010 – The creators of The Lyricist Hour have once again teamed up with The Nerdy South.com to broadcast the Southeast’s groundbreaking Hip-Hop webcast, whose mission is to bring independent and underground Hip-Hop culture back to the forefront and to also provide a bridge that connects the Hip Hop communities in the Southeast and beyond.

As founder and host of the weekly webcast, veteran Duval emcee, Mas Appeal created The Lyricist Hour as an avenue to showcase Hip-Hop artists, regardless of whether they’re independent, underground or mainstream, the only prerequisite being that they had to make dope music.  And Mas Appeal knows quite a bit about making dope music.  As a solo artist and one half of Hip-Hop supergroup, Simple Complexity, the Miami native has been a fixture on the Duval County Hip-Hop scene since 2002 and is respected and revered for his talent and showmanship.  He began The Lyricist Hour in 2006 with original co-host, Triclops I by distributing CD’s with a recorded show that highlighted local and national artists.  As the show grew in popularity, it was moved to podcast format, becoming the first Hip-Hop podcast in Jacksonville.  At its peak, The Lyricist Hour was receiving more than 1000 downloads per week with listeners throughout the Southeast, the US and Europe and featured interviews with Evidence of Dilated Peoples fame, DJ Spinna, Kev Brown and Salt-n-Pepa’s DJ, Spindarella. 

Jeff LogoAfter a brief hiatus, The Lyricist Hour returned in February of 2010 as a weekly webcast on www.thenerdysouth.com .  Always on the cutting edge of technology and trends, Mas understood the need to adjust the medium in which The Lyricist Hour was broadcasted, so he teamed up with Rawkus recording artist, Willie Evans Jr. and his website, The Nerdy South.com, to make the show more widely available to fans of the show, old and new.  A legendary emcee and member of The Alias Brothers (formerly known as Asamov), Willie Evans Jr, created The Nerdy South.com as a vehicle to not only showcase his own creative endeavors, but to also connect the various Hip-Hop communities in the Southeast to demonstrate a unified front in which everyone could reap the benefits of exposure and success.  Willie Evans Jr serves as technician/co-host to The Lyricist Hour and is a welcome and entertaining addition.  Also new to The Lyricist Hour is Mal aka Malecule, a native New Yorker who was raised in New Jersey, Jacksonville and is deeply rooted in the East coast and Southeast Hip Hop community.  Mas’s onscreen co-host is a former member of the East Unit and is a Hip-Hop powerhouse, having been active on the Duval scene since 1992.  Mal has collaborated and worked with some of the Southeast most talented individuals like Tough Junkie, Dialectable Beats and DJ Therapy aka Paten Locke, and is currently working on his solo project.  As a member of The Lyricist Hour cast, Mal has an all-inclusive attitude and aims to provide promotion for independent and underground artists, with the hopes that everyone can enjoy prosperity and affluence.

The first season on the new The Lyricist Hour was a success as Mas, Mal and Willie played videos, discussed Hip-Hop and communicated with the growing audience via the sites chat bar function, phone and email, while holding contests for prizes and giveaways.  In addition to playing videos by independent and national artists, they showed footage of Duval Hip-Hop shows and acts, conducted interviews and did dedication shows to DJ Premier and the late J. Dilla.  Season Two will see The Lyricist Hour expanded with shows that focus on everything from independent clothing designers and entrepreneurs, the four elements of Hip-Hop, Hip-Hop technology and more.  The Lyricist Hour cast will still provide interviews, videos and commentary on underground, independent and mainstream artists, but aims to provide the viewer with a broader scope of the Hip-Hop community in hopes of educating and entertaining the audience with dope beats, dope lyrics and dope content.  Tune into the all new The Lyricist Hour every Monday, starting May 3rd, 2010 at 7 pm EST at www.thenerdysouth.com.

For more information on The Lyricist Hour, or to schedule an interview with the cast, please contact Mas Appeal at 904/923-8230 or e-mail Mas at lyricisthour@gmail.com.

Be sure to check out The Lyricist Hour at these other websites to:

Odeo Twitter MySpace ReverbNation FaceBook

Let’s Talk About It Interview with Mr. Al Pete By Ambitionn

Talk About ItAfter spending more than a decade creating and spinning tunes for Jacksonville’s modest hip-hop scene, the emergence of Mr. Al Pete [the Hip-Hip Artist], has definitely managed to give his fan base something to talk about.The much anticipated Talk About It is Mr. Al Pete’s very first release to-date. The CD is a diverse collection cleverly delivered lyrics backed by classic hip-hop baselines, samples & skits.

I caught up with Mr. Al Pete and spoke with him briefly about his latest accomplishment, the current state of hip-hop and the new CD.

Ambitionn: Let’s talk about it! *laughs* Tell me a little about yourself. I mean, I’ve had the privilege of experiencing a DJ Al Pete Party/Event, but who is Mr. AL Pete the hip-hop artist?

Mr. Al Pete: Mr. Al Pete is the emperor of Fresh! *laughs*!! Naw seriously…just a regular mellow dude from the Northside of thangs (Jacksonville)…tryin’ to get my music out there so it can liberate the masses…on the flip side…make sure folks have a good time by entertainin’ them with various tunes. I’m an independent hip hop artist and a DJ to be clear. I have a company called GrownFolk Entertainment that I run with Shirl Dee Capital…that provides DJin’ services and promotional services as well.

Ambitionn: How did you get into music? And describe your style as an artist.

Mr. Al Pete: I saw my uncle Tre (aka Tru.ski) rhymin’ with his friend and as a solo artist…and he’s the real emperor of Fresh *laughs* He made it seem cool to do…so…I tried it when I was ’bout 8 or 9. My parents use to play music ’round me and my brother all the time so that’s an addition. The more I studied Tru.ski and hip hop as a whole, the more I got into it.

Ambitionn: [You’ve] finally dropped the much anticipated CD! How long have you been working on it, and what let you know that it was finally “complete”?

Mr. Al Pete: The recordin’ process took a little over a year. I’ve been tryin’ to “complete” the CD my whole life. The last song I recorded was “Summertime”…after that came out good, that sealed it.

Ambitionn: So how does it actually feel to have finally completed a project that has taken so long to create?

Mr. Al Pete: It feels GREAT!! This was a long-term goal I had…and it feels really good to have accomplished it. The road don’t stop here though…

Ambitionn: I’d hope not. The hip-hop culture needs artists like you who align themselves with longevity in the game. How do you feel about the current state or progression of Hip-Hop?

Mr. Al Pete: Of course it isn’t the same as when I was growin’ up…but…change is good (for the most part). There’s plenty of pros and cons we could discuss but to sum it up, it’s okay…not the best…but okay. I say okay ’cause from a DJ’s perspective, I can respect some of the tunes played. I say not the best…’cause some of tunes sound the same. Everyone is doin’ the same thing…sayin’ the same thing…bein’ the same thing…where’s the fun at?? That’s what makes it borin’, folks lose interest, and so on and so on. Me bein’ in that culture for years, my loyalty with Hip Hop remains…and I see hope…’cause I know plenty of folks that are on the frontline to save it. So that’s why it’s okay…not the best…but okay.

Ambitionn: Let’s say that those on the frontline break through this current state of hip-hop and begin to infiltrate our media, our homes, the minds of the youth, and are actually successful at putting a massive positive spin on the hip-hop movement, what path would you see yourself on as an artist as well as an entrepreneur?

Mr. Al Pete: I’ll play both roles…bein’ a follower and a leader. If…and when the frontline breaks through, it’ll be unity and understandin’ and trust…and with that, we’ll all be our respected bosses, at the same time, we can drop rank to encourage the weak (within’ the movement). Now which aspect I would be effective in? All of ’em basically. Mostly with the verbal and writin’ aspect. I feel that’s my strong point…my diction and my delivery. I can speak for the unspoken.

Ambitionn: What do you think your listeners are going to “talk about” once they’ve listened to your CD?

Mr. Al Pete: I would like for them to see the Hip Hop artist side of me. Most folks only know me for bein’ a DJ and that cool dude…but I’m heavily into music. I also want them to enjoy the tunes and continue the journey with me.

Ambitionn: If you could be anything else other than an artist, but you still possessed the talent for diction and delivery… what/who would you be?

Mr. Al Pete: Ah man I’ll play both sides…the follower and the leader. We all have to foe both sides to be effective in the movement…I can lead by example and help the weak, on the flip, drop down some notches and support others who are ahead of me…if it’s all for a good cause. Now what aspect would I fall in…I’ll be on the verbal and writin’ side more so. I feel like that’s a positive attribute with me…the diction and the delivery. Folks don’t realize that speakin’ for yourself and others is powerful and influential.

Ambitionn: Hypothetically then, as a motivational speaker, what would be the most pressing issues you would focus on and to what demographic would you cater to most?

Mr. Al Pete: I would stress unity more than anythin’…especially if I’m speakin’ in regards to the entertainment scene. I see little to none of that in the entertainment side and outside of that. I see little to no unity in families, schools, communities…nothin’…and it’s like folks don’t even see how much effect that has on each other…so yeah…I’ll stress the fact that we need more unions…whether it’s in the music scene or daily livin’. Cross the board. I could go on all day ’bout this *laughs*.

Ambitionn: Why do you think that is?? I mean.. as far as no unity.. what do you feel is the main contributor to that problem?

Mr. Al Pete: Folks not realizin’ it…folks so stuck on themselves and don’t want to lend that extra hand to the unfortunate and/or to people with no knowledge. Instead of enhancin’ one’s knowledge and supportin’ and encouragin’ and upliftin’…all that…they rather do it alone and watch innocent people fall victim when they are the asset that would make an unfortunate person’s situation better. Like I stated…I’m not a saint by far but if you know better, do better. Do unto others as you would have them do unto you…as I progress, these cliches become more clear…and is relative to me speakin’ or promotin’ unity.

Ambitionn: While putting together this CD, were there any topics that you deliberately tried to stay away from? Why?

Mr. Al Pete: Yeah it was. I didn’t want to speak much on the state of the economy…it’s already bein’ spoken on by other artists and it’s all over the media. It’s bad enough we wake up and see it on the news, hear it on the radio, read it on the internet and in the newspapers/magazine. I just wanted to make some good tunes so folks can take their mind off that. When doin’ this album, Obama was runnin’ for presidency, gas was extremely high (which paused the recordin’ process a couple of times), foreclosures, etc. That’s enough to deal with…then have to pop in Talk About It and hear it all over…?

Ambitionn: What is your most meaningful track on Talk About It and why?

Mr. Al Pete: Definitely “Summertime”. I stated in the song that this was my intervention…I felt the need to state what I felt at the time. It’s some things I stated whatt occurred in the past what haunted and effected my present so…I released it and felt better about it. Honorable mention: “Rockin’ Me”. That’s my dedication to all local/independent artists in Jacksonville and ’round the globe.

Ambitionn: How did you come up with the title Talk About It?

Mr. Al Pete: I wanted to keep it simple. Plus…that’s what most artists do…speak on themselves and various situations/events/people/etc. No philosophy behind it…just “Talk About It”. It’s just a collection of good tunes where in certain songs, I speak on the subject at hand…but overall, it’s a CD full of Hip Hop.

Ambitionn: I see you grabbed a few samples from other artists. Tell me about some of your influences and inspirations.

Mr. Al Pete: The more I started recordin’ this CD, the more I got in tuned w/ myself…life in general inspires and influences me. Artist wise…Outkast, Common, Nas, Ice Cube…just to name a few.

Ambitionn: Describe your listener/ fan.

Mr. Al Pete: The fans/listeners are typical working’ folks, mothers, teenagers, lovers, street folks…I’m gettin’ an all around crowd…which is great.

The new CD, Talk About It, is available at The Royal Treatment Record Store, DJ’s Record Store, and soon to be Two and Fro Boutique Store. You also can purchase it online at www.cdbaby.com, iTunes, and www.amazon.com.

You can also find Mr. Al Pete online:
FaceBook Profile Facebook Group
MySpace Twitter YouTube

Be sure to check out these vids fromTalk About It:



and just when you thought the interview was over …
here’s a sneek peek for what’s coming up with Mr. Al Pete:


Hands Down Promo